The Pryor Times

October 29, 2013

Doc and coach open gun store

Staff Writer
Cydney Baron

PRYOR, OK — A doctor and a coach opened Doc's Gun Store in Pryor, just in time for shopping season.

Pryor's orthopedist Jason Joice, along with business partner coach Danny Callison held a grand opening Oct. 19 and anxiously await seasonal shoppers.

Joice, originally from Locust Grove, played football and basketball under Callison before heading off to University of Oklahoma medical school. He did a five-year training program in orthopedics in St. Louis before returning to Pryor.

“I grew up around guns, hunting and shooting. I got into competitive shooting and guns became an even bigger part of my life. Then Dan and I started hunting together,” said Joice. “It's something we had talked about a lot so when Pryor Creek Armery went out of business he said 'let's do this.'”

While both are gun enthusiasts, neither are really salesman, which Joice said works in favor of the customer.

“We create an atmosphere that people want to shop in. We're helpful without forcing you into buying anything,” said Joice.

Doc's advertises they buy, sell, trade and take consignments.

“We have modern sporting items, old military collectable pieces and hunter essentials,” said Joice.

Possibly most impressive, the store is stocked with ammunition.

“I went to extraordinary lengths to make sure we have ammo on hand,” said Joice, who buys ammo in bulk, uses discounts whenever possible and makes an effort to save on shipping costs so he can pass the savings on to customers.

“I want to get a great deal and sell it at a great price. Why would I want to limit the purchase?” said Joice, meaning Doc's won't be like other ammo retailers that limit the purchase quantity per person.

The store sells Centurian, Remington Subsonic, Gemtech, CCI, Black Cloud, Heavy Metal, Winchester and other brands of ammunition.

The store does not sell holsters or reloading supplies now, but it may in the future.

“Other gun stores in Pryor have ordered holsters and didn't sell them, so we are waiting on that. But we are open to ordering things for people. We can beat anyone's price on knives. It's great to be able to beat Walmart prices on things,” said Joice. “We also have a selection geared toward women, pink camouflage, pink firearms and pepper spray.”

The store sells high-quality gun safes.

“We want to earn your business and repeat business. As part of that, we offer a guarantee on the guns we sell. If we sell it, and it stops working (excluding abuse or willful destruction), bring it back and we will fix it or get you a new one. That's our promise to you,” according to Doc's Facebook page.

Another selling point for the store is on-site gunsmith Robert Henson.

“He is very knowledgable. His story is so cool. I hate to speak for him, but he was a gunsmith for the CIA for a while then he worked for Barrett,” said Joice. “He was hired as an instructor for Tishamingo Gun School.”

While all three have knowledge and gun experience, they know not every customer does.

“We want everyone to fell welcome and like we appreciate their business,” said Joice who doesn’t like going into a businesses and feeling like a nuisance. “We aren't like that, we don't have attitudes like a lot of gun store owners.”

Joice said he takes pride in the store being well lit, clean and organized. He said he never wants a shopper to be afraid to come in or uncomfortable once they are inside.

“The community has been very enthusiastic so far. It's been overwhelming how positive the reception has been,” said Joice. “Everyone says how excited they are to have us, so we hope they follow it through by doing their shopping here.

Joice said with competitive prices they are offering shoppers an alternative to major chain stores.

“We welcome phone calls and Facebook messages, if we don't have what you're looking for we'll get it,” said Joice. “Don't drive to Tulsa, come see us.”

Joice said he hopes shoppers remember Doc's Gun Store during Shop Local Saturday, an alternative to the day after Thanksgiving Black Friday Shopping, which is designed to keep money local. Carrying items for hunters, competition shooters or beginners, Joice hopes some Christmas shopping heads their way as well.

“All three of us are Mayes County guys. I personally can't imagine living or working anywhere else,” said Joice.

Joice said they're just local guys running a gun store.

Doc's Gun Store is located in the shopping center at 104 SE Ninth St., Pryor.  The store  is open weekdays 5 p.m. to 8 p.m as Joice runs his own medical practice during the week, and Saturdays 10 a.m. until 4 p.m. Joice encourages everyone to like the store on Facebook.