The Pryor Times


November 12, 2013

A 7th-grader’s shoe campaign

PRYOR, OK — Pryor seventh-grader Alexa Russell has started her Christmas wishing early. She’s asking people to donate to her effort to provide a new pair of shoes for every Salina Middle School student.

“I was getting ready for school, thinking about the holidays and what I wanted for Christmas,” Russell said. She remembered hearing a story of a seven-year old who asked for people to buy shoes for her to send to kids in Haiti for her birthday present.

“I started thinking that maybe I could do something like that,” she said. Russell approached her mother Greeta. “I said, ‘Hey, I know what I want for Christmas,’ and she rolled her eyes at me.”

The two began talking of the idea and a plan took shape.

Though Russell lives in Pryor and attends Pryor schools, she attended church for a while in Salina.

“She was very involved in her youth group and outreach,” Russell’s mother said.

“I really loved the community,” Alexa added.

So Alexa wrote a letter to the principal and the Footlocker Campaign 2013 was born.

Alexa and her team of family and friends have sold suckers, T-shirts and beat the pavement online and off to collect enough money.

“My friends and I wore the Footlocker T-shirts to school for a month to raise awareness,” Russell said.

Her overall goal of $8,000 will provide the 225 Salina students with a $30 gift card from The Shoe Department, who has teamed up with Russell.

She’s reached more than $2,500 toward her goal.

Russell’s started a Facebook page focused on the effort which now features a map to show donation tracking.

“People have even donated from other states,” she said.

Her target date to have all donations is Dec. 1, to allow time for the gift cards to be obtained and delivered.

On that evening, she and several sponsored brave souls will participate in a polar bear plunge into Lake Hudson.

Anything received over the goal will be donated to the school.

To find out how to help, log onto their Facebook page at or call 918-530-2760. There is a link for online donations on the web page.


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